Sports Strategy Consultancy

Shaping the
Future of
Football.

We help football clubs and federations build stronger structures for youth development — through strategy, certification, and long-term thinking.

Est. 2013 · Lisbon, Portugal
About YFM

Small by design.
Deep in expertise.
Large-scale in impact.

Drawing on extensive experience — both on and off the pitch — in building world-class systems for player training and development, the professionals behind YFM began defining the concept, the methodologies and the first consultancy project proposals in 2013.

YFM operates through a senior core team with decades of combined expertise in football development, academy management and sports strategy. For each engagement, that core is complemented by a purpose-built network of specialists — carefully selected from across the sports ecosystem to match the precise demands of the project. The result is always a team that is well-sized, highly qualified, and tailored to the work at hand.

Great football players are not only found. They are, essentially, developed. And behind every great development programme, there is a structure — a strategy, a process, a culture — that makes talent grow in the right direction. That is what YFM was built to create. We bring the knowledge and experience of world-class football programmes to every club, federation and organisation we work with — not as a blueprint to be copied, but as a foundation to be adapted, owned and sustained by those who live and breathe the game every day. We work alongside our clients — supporting and strengthening, never replacing. Our measure of success is simple: the results our clients achieve.

1,500+
Club academies certified annually
10+
Years of FPF Certification Programme
7+
Years collaborating with FIFA's Talent Development Scheme (TDS)
What We Do

Our areas of expertise.

01
Academy Certification Programmes

Design, implementation and ongoing management of quality assurance frameworks for football academies and sports federations — nationally and internationally.

02
Academy Strategy & Development

Strategic advisory for clubs and academies worldwide — from diagnostic and vision setting to full development plans and implementation support.

03
Youth Football Development

Long-term player development frameworks, methodology design, and coaching education programmes aligned with international best practices.

04
Federation Consulting

Strategic and operational consulting for national and international football federations — from talent development schemes to governance and structural reform.

05
Multi-Sport Expansion

Adapting proven football certification and development models to other sports federations, bringing rigour and methodology to new disciplines.

06
Sports Policy & Planning

High-level strategic planning for public and institutional clients — including national sports development plans and cross-sport governance frameworks.

Track Record

Selected projects & partnerships.

2015 — Present
FPF Academy Certification Programme

Designed and managed Portugal's national club academy certification framework — covering 1,500+ club academies annually across football and futsal. This model also forms the basis for YFM's international certification work with football federations beyond Portugal.

2017 — Present
FIFA Talent Development Scheme

Seven-year collaboration with FIFA's Talent Development Scheme (TDS), supporting football federations worldwide in strengthening their youth development structures.

2020 — Present
Portuguese Golf Federation

First multi-sport expansion of the YFM certification model, fully implemented and operational since 2020.

2025
National Sports Development Plan

Invited by the Portuguese Government to join the restricted working group that created Portugal's first-ever National Sports Development Plan.

International
Club Academy Advisory

Strategic consulting engagements for football clubs and academies across Europe, the Middle East and beyond.

Ongoing
Multi-Sport Certification Expansion

Beyond football, YFM has expanded its certification model into other sports. The Portuguese Golf Federation launched its own programme in 2020 and is now in full implementation. Certification development processes are currently under study with several other national sports federations in Portugal.

Who we are

The management team.

Diogo Matos
Founder & Managing Partner
LinkedIn
Renato Oliveira Alves
Senior Manager & Strategy Lead
LinkedIn

Great work is never done alone. Everyone who joins us on a project becomes, for that moment and beyond, a part of what YFM stands for.

Stay connected.
Follow us on LinkedIn.

Our latest projects, insights and news about youth football development and sports strategy are published regularly on our LinkedIn page. Follow us to stay up to date.

Follow YFM on LinkedIn
geral@yfm.pt
Lisbon, Portugal